DIGIFAB SPEED From Concept to Shelf-Ready Pachaging

The One Town One Product (OTOP) Philippines Act of 2022 (RA 11960) mandates support for local entrepreneurship by enhancing product quality, fostering innovation, and leveraging unique regional resources to build competitive products. The Philippine Trade Training Center – Global MSME Academy (PTTC-GMEA) offers the DIGIFAB Shared Service Facility’s Standard-based Product Enhancement for Enterprise Development (SPEED) Program, a tailored initiative for processed food MSMEs that combines in-depth training on FDA regulatory and mandatory labeling requirements with modules on food brand development and the design thinking process. Participating enterprises receive value-added services to refine and enhance their existing label designs, ensuring full compliance with FDA standards while elevating brand identity and market appeal. OBJECTIVES: Raise awareness of the Philippine FDA’s requirements for Processed Food as well as the Philippine Mandatory Labeling Requirements to develop compliant label designs that effectively communicate product information to consumers Develop foundational skills in food brand development to create cohesive and market-oriented brand identities. Utilize the design thinking methodology to develop product designs that effectively capture target markets and niche segments. Enhance existing product label designs to ensure both FDA compliance and improved product appeal.